Webinar Series
Contractor Sales
Excellence
How to Close More Deals at a Faster Pace and at a Higher Sales Price — One Additional Step in Your Sales Process Can Drive a 40%+ Increase in Conversions
Webinar Series
How to Close More Deals at a Faster Pace and at a Higher Sales Price — One Additional Step in Your Sales Process Can Drive a 40%+ Increase in Conversions
Your Presenter
Chief Growth Officer
Gene brings a rare combination of executive sales leadership and real-world contracting experience. He held executive sales roles at Gateway Computers (scaling it to an $11B global business) and served as EVP of Global Sales for Tony Robbins.
As founder of GeoBear USA, he built a geotechnical contracting business from zero to over $5M in revenue in under 4 years, personally selling more than $4M of that at strong margins.
What You'll Learn
Each outcome is actionable — take even one of these back to your business and you'll see measurable improvement within 90 days.
Stop asking "how do I get more leads?" and start asking "how do I get better leads?" Learn how to shift your marketing to target best buyers who close at higher margins.
A 10% improvement across lead gen, opportunity conversion, site visits, close rate, and average sales price compounds into transformational growth. Learn the framework.
Master the EDGE method (Educate, Develop a Gap, Greater Gap, Emotional Connection) to sell like a doctor, not a closer. Premium pricing requires a premium sales journey.
53% of the buying decision is the sales experience itself. Learn the 6 principles of influence (Reciprocity, Authority, Scarcity, and more) plus the Iron Triangle framework — and why only 9% of decisions are price-driven.
Referrals are not luck — they're a revenue-generating system that costs you nothing. Learn the follow-up cadence and the exact language to move clients into a peak referral state.
Session Walkthrough
A structured 75-minute session packed with actionable frameworks, real-world examples, and live Q&A.
Introductions, Gene's journey from Gateway Computers and Tony Robbins to building GeoBear USA from scratch during COVID — and the lessons from nearly not making it.
Interactive true/false exercise on selling playbooks, sales training, marketing effectiveness, case studies, and referrals. Where do you stand — and what would all 5 being "true" mean in 6 months?
Why the ultimate power in business is anticipation — recognizing patterns in lead gen, sales process, and referrals, then applying CANI (Constant And Never-ending Improvement) to each one.
The math behind 10% improvements across 5 categories. The Iron Triangle (Money, Risk, Time) and why only 9% of buying decisions are price-driven — 53% is the sales experience.
Gene's evolution from slab lifts to high-value residential to commercial: how targeting better zip codes and higher-value homes transformed revenue. Plus the speed-to-lead experiment that exposed competitors.
The 6 principles behind every compelling offer: Reciprocity (give value first), Liking (build rapport), Consensus (guide one step at a time), Authority (position yourself as the expert), Scarcity (timing and availability), and Urgency (time-bound incentives).
Structure every site visit around 4 frameworks: The WOW (make the problem clear and big), The HOW (present options), The PROOF (reviews, testimonials, warranty), and Delivering a Compelling Offer. Plus the EDGE consultative selling method.
The 7-10 day professional courtesy call, moving clients into a peak referral state, and the psychology of asking "would you be against referring us?" Referrals as a revenue system, not luck.
Final reminders, live Q&A covering sales team motivation, implementation timelines, and what to listen for during homeowner conversations. Preview of upcoming webinar topics.
Watch the Recording
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